Yesterday, I shot an email with an irresistible offer.
But I shut it down due to enough replies and “yes’s”.
I’m going to just tell you the strategy.
And it’s something I will include as part of my “package” for OmniDrip.
Because the biggest problem potential clients tell me is:
“I’ve got a list of 2,000 leads, 2 years old can your drips revive those?”
The answer is always no.
Start blasting a list that big of people who haven’t spoken to you in a while — don’t know you from Adam — and it’s a sure way to kill your SMS number and email domain; where nothing gets sent or it gets violently thrown into the garbage heap to burn for eternity.
But you can do this instead if you’re in that situation:
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Scrap out the sold data
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Re-skip trace for numbers and emails
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Put on a cadence of calling, manual texting, leaving a VM, and cold emailing
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Don’t use the same email domain you normally, buy yourself a different one.
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Use Instantly.io for your cold email platform
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At the end of the cadence (3-4 call attempts, followed by cold email/text), all the non responded send a handwritten note for last-ditch effort
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Improve your follow-up so this^ doesn’t happen again.
I noticed that NONE of my old clients never responded to my irresistible offer.
hmmm…
Says something.
If you’re still wondering if what I do is worth it, Wes Brown chimes again:
“His [Paul’s] sequences have increased my ROI 100x the cost of the sequences in my business”.
Let’s jump on a call this week to go over it.
Paul do Campo
P.S. I don’t ever change the way you run your business (unless you ask). I just add to what you’re already doing.