I want to share this piece of info that can potentially change up your lead gen 2024 — for the better…
I’m not a “lead gen” guy in REI.
But I understand like most that have your top-of-funnel, middle-of-funnel, and bottom-of-funnel leads and ads.
And Chris Chico has a pretty sharp grasp on it and explains some mediums he’s been using for top-of-funnel ads.
One of which is Tik Tok and he shows you his performance between all the digital platforms he’s using.
I don’t typically share stuff like this unless I truly believe in it or know it’s a dang good piece of content)
So if you’re into digital marketing…