Euro branding at its best

I’m sitting here at a typical European cafe sipping on Port wine overlooking the coast.  

 

These cafes are almost all the same:  

 

Small tables outside, on cobblestone paving, with beer or coffee-branded chairs/umbrellas/tables.  

 

I asked around.  

 

It turns out that when you open a cafe, the “big 5” beer and coffee companies all fight to get you to support their brand.  

 

They offer free furniture and even a free supply of their goods for a bit of time.  

 

There’s an important marketing point to this other than to gloat about my Euro-vaca.  

 

6 years ago I would have “poo-pooed” branding.  

 

“Ehhch! There’s no room for branding in direct response marketing!”  

 

Today I see it very differently.  

 

There is something to be said about someone constantly seeing an offer, a logo, or a person.  

 

Even the “old school direct response kings” knew this.  

 

It’s called “friendly familiarity”  

 

And it exists in the acquisition business.  

 

I’m not talking about YOU spending dump- truckloads of money on getting your logo out there.  

 

But rather…  

 

… Spending the pennies to become a friend and familiar to your existing leads.  

 

The other day, on a podcast someone asked me:  

 

“Isn’t it true that ‘words sell’?”.  

 

I responded with:  

 

“I believe relationships sell. The words just help get there”.  

 

And a relationship takes time and with that “friendly familiarity effect”.  

 

If you’re not an OmniDrip user and believe in what I’m saying here…  

 

And you don’t want to spend the hours/weeks/months trying to build a system that incorporates this psychology…  

 

Then hop on this list of sequences… 

 

Choose the ones you’d like (or all of them to get a fat discount).  

 

And reply back to let me know -- I’ll send the cart.  

 

- Paul do Campo