I’m sitting here at a typical European cafe sipping on Port wine overlooking the coast.
These cafes are almost all the same:
Small tables outside, on cobblestone paving, with beer or coffee-branded chairs/umbrellas/tables.
I asked around.
It turns out that when you open a cafe, the “big 5” beer and coffee companies all fight to get you to support their brand.
They offer free furniture and even a free supply of their goods for a bit of time.
There’s an important marketing point to this other than to gloat about my Euro-vaca.
6 years ago I would have “poo-pooed” branding.
“Ehhch! There’s no room for branding in direct response marketing!”
Today I see it very differently.
There is something to be said about someone constantly seeing an offer, a logo, or a person.
Even the “old school direct response kings” knew this.
It’s called “friendly familiarity”
And it exists in the acquisition business.
I’m not talking about YOU spending dump- truckloads of money on getting your logo out there.
But rather…
… Spending the pennies to become a friend and familiar to your existing leads.
The other day, on a podcast someone asked me:
“Isn’t it true that ‘words sell’?”.
I responded with:
“I believe relationships sell. The words just help get there”.
And a relationship takes time and with that “friendly familiarity effect”.
If you’re not an OmniDrip user and believe in what I’m saying here…
And you don’t want to spend the hours/weeks/months trying to build a system that incorporates this psychology…
Then hop on this list of sequences…
Choose the ones you’d like (or all of them to get a fat discount).
And reply back to let me know -- I’ll send the cart.
- Paul do Campo