Euro branding at its finest

I’m sitting here at a typical European cafe sipping on Port wine overlooking the coast.


These cafes are almost all the same:  


Small tables outside, on cobblestone paving, with beer or coffee-branded chairs/umbrellas/tables.  


I asked around.  


It turns out that when you open a cafe, the “big 5” beer and coffee companies all fight to get you to support their brand.  


They offer free furniture and even a free supply of their goods for a bit of time.  


There’s an important marketing point to this other than to gloat about my Euro-vaca.  


6 years ago I would have “poo-pooed” branding.  


“Ehhch! There’s no room for branding in direct response marketing!”  


Today I see it very differently.  


There is something to be said about someone constantly seeing an offer, a logo, or a person.  


Even the “old school direct response kings” knew this.  


It’s called “friendly familiarity”  


And it exists in the acquisition business.  


I’m not talking about YOU spending dump- truckloads of money on getting your logo out there.  


But rather…  


… Spending the pennies to become a friend and familiar to your existing leads.  


The other day, on a podcast someone asked me:  


“Isn’t it true that ‘words sell’?”.  


I responded with:  


“I believe relationships sell. The words just help get there”.  


And a relationship takes time and with that “friendly familiarity effect”.  


You're already an OmniDrip user. 


If you're NOT using mail as a part of it consider this:  


  • if leads opt out of SMS you're marketing/branding to them almost dies.

  • Mail has 1000% more impact than text and email.


To get direct mail added to your follow-up, we can do that for you.


Just sign up to my affiliate link at Print Genie here. 


Reply back and let me know.


- Paul do Campo 


P.S. For those that already have all the offers and services I sell here... stick around as I'll have some cool things up my sleeve for you in the last stretch of 4th quarter -- Email, lead management, etc.