I’m sitting here at a typical European cafe sipping on Port wine overlooking the coast.
These cafes are almost all the same:
Small tables outside, on cobblestone paving, with beer or coffee-branded chairs/umbrellas/tables.
I asked around.
It turns out that when you open a cafe, the “big 5” beer and coffee companies all fight to get you to support their brand.
They offer free furniture and even a free supply of their goods for a bit of time.
There’s an important marketing point to this other than to gloat about my Euro-vaca.
6 years ago I would have “poo-pooed” branding.
“Ehhch! There’s no room for branding in direct response marketing!”
Today I see it very differently.
There is something to be said about someone constantly seeing an offer, a logo, or a person.
Even the “old school direct response kings” knew this.
It’s called “friendly familiarity”
And it exists in the acquisition business.
I’m not talking about YOU spending dump- truckloads of money on getting your logo out there.
But rather…
… Spending the pennies to become a friend and familiar to your existing leads.
The other day, on a podcast someone asked me:
“Isn’t it true that ‘words sell’?”.
I responded with:
“I believe relationships sell. The words just help get there”.
And a relationship takes time and with that “friendly familiarity effect”.
You're already an OmniDrip user.
If you're NOT using mail as a part of it consider this:
if leads opt out of SMS you're marketing/branding to them almost dies.
Mail has 1000% more impact than text and email.
To get direct mail added to your follow-up, we can do that for you.
Just sign up to my affiliate link at Print Genie here.
Reply back and let me know.
- Paul do Campo
P.S. For those that already have all the offers and services I sell here... stick around as I'll have some cool things up my sleeve for you in the last stretch of 4th quarter -- Email, lead management, etc.