The other day I interviewed a top player (investor) in the DFW area.
(It’ll be part of a series I intended to release sometime in Oct)
And we got talking about his AMs and LMs (acquisition managers and lead managers).
And how he doesn’t have turnover like most others experience.
It’s “common” knowledge that the acquisition manager role (AKA: a sales rep), has a high turnover (AKA: them leaving you cold, fast, and hard… frequently).
I can’t relate.
… As the only “employees” I’ve ever had were VAs and “other’s employees” whom I manage fractionally.
His solution:
He pays well.
He takes care of them (gives them opportunities to buy investments).
But…
I get it.
The only goal of a business is to make the owner rich.
So I’m reminded of Agora Publishing and their employee management tactics:
(They’re a multi-billion dollar conglomerate that publishes the most financial and health newsletters. At one point they owned they were the ones publishing the Robert Kiyosaki newsletter)
Well…
They have the best copywriters in the world there.
They also have a LOW turnover of employees.
Even though a copywriter is more than capable of creating their own offers and making a lot more money.
Agora’s secret for keeping them:
They pay just enough to where it’s uncomfortable for their copywriters to leave.
And I think that’s^ key.
Turnover is a cost of doing business you want to avoid.
You either have a cost of a higher wage or a cost of high turnover -- you choose.
As for you…
For those who want to “employ” a little army of letters and postcards to help you follow up (at a microscopic fraction of what an acquisition manager costs)...
… Then sign up with Print Genie here, and we’ll load up my follow-up mail into your CRM
(Here’s more info on this mail program)
- Paul do Campo
