The Brazilian and I are celebrating our 13th wedding anniversary.
And what I did (or more accurately what I didn't do) is a lesson to selling, marketing... and just about any situation when you need/want something.
I put together a nice gift; a letter with a picture collage to woo her.
But I left something out in the letter:
A call to action, or an "ask", or a "what happens next" phrase.
Now, obviously, this type of situation doesn't always demand a "what's next" context...
But it got me thinking about all those calls with potential JVs, partners, sellers, etc... that end up getting lost later on.
Where nothing happens afterward.
And usually, it's because it ends on a high note.
... With no "what's next".
I try -- with almost every conversation -- to find and communicate what the next action is.
What almost always ends up happening is the conversation gets lost; goes nowhere; and the other party forgets (and that's okay if you only want to chat, or there's no business agenda).
So I'll keep this email short...
(Since it's our anniversary and all, and we're actually gearing up to head to Portugal for a month)
And I'll end this high note and close on what's next...
... All this essplaining to you about CTA's is a principle I implement throughout the messages in my OmniDrip formula.
Not all my messages have CTA's (call to actions).
Some (very little) are pure nurture.
Others are CTA's that direct to an appointment booking link.
Others are CTA's to reply back.
Others are CTA's to go to a link.
Others have subtle CTA's hidden in them.
If you desire a selling system that does a lot of the heavy lifting for you (so you don't have to sit there and figure out what to say for EVERY notification of follow-up that hits your inbox -- where they inevitably almost always end up writing "Are you still interested in selling?")...
Then hop onto this link, pick out the sequences you want and I'll send you an invoice.
Basic sequences are $110 a piece (the special ones are $160 a piece). If you want all of them I'll cut you a big discount.