My buddy over at Motivated Leads, Bryan Driscoll is taking lead quality seriously over at his company (He provides PPL — Pay per lead).
So much so that he:
– decided to vet every lead BEFORE he sells it
– Wrote a book for his clients to help master the phone.
He’s a great salesman himself.
I’ve read the book and I recommend it (it’s got some “Jim Camp” influence in it it looks like)