Let me show you something…
Something that might help you focus on what’s actually broken rather than FOMO (fear of missing out).
It starts with an interesting drawing and graph…
I came across this drawing from Ken McCarthy (TIME mag calls him the founder of Internet Marketing), showing a caveman looking at the cave-age wheel, and blurting out:
“Me want AI!”
With it, Ken also posted a graph:
Showing that when AI grows in media mentions, so do stock option purchases for AI stocks.
There’s been a surge of people businesses buying AI products and tools and courses.
Believing this will change their business…
… All while their business has “broken windows”, “squeaky doors”, and “weed-covered yards”.
Wherever you’re at in your business, stop for an hour.
Take a step back.
Look around, and itemize all the “broken windows” that need fixin’.
If you have a lead gen problem… that might get a big red circle as the first “window” where you whip out your hammer and screwdriver, and get to work fixing.
Then you move on to the next item.
I have my such list… and it’s frustrating when you don’t have enough time or staff to do it.
But buying an unrelated tool (and yes this applies to what I sell) believing this will change your business, and ignoring the most urgent “broken window” will only take LONGER to knock out projects.
(The “Broken Window” analogy comes from a book called “Broken Windows, Broken business”. Which explains a phenomenon that when things are “broken” in your business, it puts your business into a downward spiral of everything else “breaking” including downward revenue.)
Anyway…
If you have a broken lead gen system, I can’t really help, except offer advice about getting started on a marketing plan ASAP and putting it into action every week…
But if you need a little “oil” in your “squeaky door” of follow-up…
Add mail here. I do it in my own business… and it’ll be huge in REI (following up with existing leads via mail)
(Click on “free” and select 1 of 2 options — and we’ll install it for you, you just have to let me know)