One of the best lessons in communication, in my honest (but correct) opinion…
… Is explaining things to kids.
Specifically a child with autism.
Here’s what I mean:
My oldest is in the Autism Spectrum.
Most of the time, people in the spectrum take things SUPER literally.
For example, I can’t say, “...ALL the time”. Cause they interpret it as, “Every single second of the day” -- seriously.
I also have to be SUPER clear on instructions.
I learned to do this with VAs as well.
Have things "step by step" and in very simple terms... Or things get missed.
(If you find a VA (or any employee for that matter) that thinks outside the box given to them… you have yourself a winner)
And in copy or ANY communication…
The rule is:
“Be VERY clear on what the 'next thing to do'... is”.
The legendary copywriter Gary Halbert would go to the extent of saying (for example):
"Pick up your phone. Then dial -------Then, Sally, our beautiful call rep will answer. And she'll ask you three questions to get your order started... "
I’ll be honest…
With my OmniDrip brand, I was very UNclear with my “book a call” calendar when I first launched (I was trying to get it out there and the "book a call" CTA was working well for referrals)
But I’m super clear this time (at least in this email):
Choose any of one of these sequences you’d like for your follow-up
Each are $110 (special ones are $150)
If you choose all of them you get a big discount
Reply back in this email with the ones you want
I send you a cart link
You fill out our custom form to make your messages custom to you and your business
You have copy-driven emails, SMS, call/vm scripts in your CRM in 2 weeks or less.
P.S. In the emails, VMs, and SMS in my follow-up messages... I am SUPER clear on what sellers are supposed to do next.
P.P.S I'm going to be super slow in responding as I "vacation" in our second in Portugal