Steve Trang agrees with me

Email:Jun 08 2023
I want to show a very real example of a selling technique that even Steve Trang agrees with…


It starts with a very “bucking-the-trend” move I make with OminDrip (don’t worry this will be very relevant to you and investing).


Every week I get frustrated prospects, interested in my service, reaching via my contact page asking:


What’s the price? I’d rather not opt-in.


It’s very apparent on my website that I don’t give out the price of OmniDrip until opt-in — it’s $1,850 today BTW and possibly still going up.


Because all throughout, there’s an opt-in CTA.


I operate VERY differently from typical services, vendors, and SaaS in REI.


I instead practice the direct response principle.


… A principle that Steve Trang has mentioned several times in his podcast.


(Called: making the “first mini sale” — something that every investor should absorb and I’ll show you in a bit how).


(If you’ve noticed, my website is one LOOONG sales letter. The menu bar just takes you to sections on that page… all these factors MIGHT be a big reason why I have a 10%-20% opt-in rate on COLD traffic compared to the average industry of 1%-2% (if you don’t believe me I can show you the data)


Here’s the thing…


I sell via email.


That’s my strength.


I’m not pounding my chest on social, or putting up selfie videos. Email is my selling mechanism.


So, that means I want email readers. I want people who are patient enough to read an interesting email… not someone who gets antsy because there’s no dopamine surge from scrolling a new video every 3 seconds.


Nor, do I want price shoppers on my list.


… Who want to make a decision about price before getting an understanding of me and the product.


My peers think I’m dumb.


Cause I’m not practicing a blanket marketing strategy — to grab every single person on the market as I can.


(that to me is a scarcity mindset… there are PLENTY of investors who are email readers and patient value seekers; I don’t need to go after every investor)


That’s my “first/next sale”.


For you…


Whatever your “next sale” is… that could be:



the opt-in/inbound call,

the question answered,

the appointment,


Whatever the stage of the seller, focus on the “next sale” or the “next thing”.


While browsing FB I saw an itching struggle and question;


“I can’t find a deal while cold calling.. please help!”  


My response:


“You’re not trying to find deals cold calling… you’re just trying to find A seller”  


Her “first sale” is getting this question answered: “Are you selling?”.  


If it’s a ‘no’, you go to the next ‘sale’: “Do you know anyone selling”.  


If it’s a ‘yes’, you go to the next ‘sale’ in your process…


And you know…


That’s exactly the principle behind my 20+ follow-up sequences in OmniDrip.


Each “bucket” represents the “next sale”.


That way I can get the CTA exactly right… I can leverage the “Stage” and problems.


If you want to more about my sequences you can go here.  





OmniDrip, 111 N 7th St, Coeur d’Alene, ID 83816

To get free emails like this delivered to your inbox, AND free samples of the most complete follow up drips system... Sign up below!

You're signing up to receive DAILY emails from Paul do Campo, founder of OmniDrip as well as free samples of the most complete follow up drip system for investors!