Email:Jun 08 2023
I want to show a very real example of a selling technique that even Steve Trang agrees with…
It starts with a very “bucking-the-trend” move I make with OminDrip (don’t worry this will be very relevant to you and investing).
Every week I get frustrated prospects, interested in my service, reaching via my contact page asking:
What’s the price? I’d rather not opt-in.
It’s very apparent on my website that I don’t give out the price of OmniDrip until opt-in — it’s $1,850 today BTW and possibly still going up.
Because all throughout, there’s an opt-in CTA.
I operate VERY differently from typical services, vendors, and SaaS in REI.
I instead practice the direct response principle.
… A principle that Steve Trang has mentioned several times in his podcast.
(Called: making the “first mini sale” — something that every investor should absorb and I’ll show you in a bit how).
(If you’ve noticed, my website is one LOOONG sales letter. The menu bar just takes you to sections on that page… all these factors MIGHT be a big reason why I have a 10%-20% opt-in rate on COLD traffic compared to the average industry of 1%-2% (if you don’t believe me I can show you the data)
Here’s the thing…
I sell via email.
That’s my strength.
I’m not pounding my chest on social, or putting up selfie videos. Email is my selling mechanism.
So, that means I want email readers. I want people who are patient enough to read an interesting email… not someone who gets antsy because there’s no dopamine surge from scrolling a new video every 3 seconds.
Nor, do I want price shoppers on my list.
… Who want to make a decision about price before getting an understanding of me and the product.
My peers think I’m dumb.
Cause I’m not practicing a blanket marketing strategy — to grab every single person on the market as I can.
(that to me is a scarcity mindset… there are PLENTY of investors who are email readers and patient value seekers; I don’t need to go after every investor)
That’s my “first/next sale”.
Whatever your “next sale” is… that could be:
the opt-in/inbound call,
the question answered,
Whatever the stage of the seller, focus on the “next sale” or the “next thing”.
While browsing FB I saw an itching struggle and question;
“I can’t find a deal while cold calling.. please help!”
“You’re not trying to find deals cold calling… you’re just trying to find A seller”
Her “first sale” is getting this question answered: “Are you selling?”.
If it’s a ‘no’, you go to the next ‘sale’: “Do you know anyone selling”.
If it’s a ‘yes’, you go to the next ‘sale’ in your process…
And you know…
That’s exactly the principle behind my 20+ follow-up sequences in OmniDrip.
Each “bucket” represents the “next sale”.
That way I can get the CTA exactly right… I can leverage the “Stage” and problems.
If you want to more about my sequences you can go here.
OmniDrip, 111 N 7th St, Coeur d’Alene, ID 83816
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