A response came in after yesterday's emails with:
"You misspelled ZiGler... and your grammar is like a childs. Why should I trust you?".
My answer lies in yesterday's analogy.
But instead of a lowly insurance man trekking through the snow…
You see a very expensive-looking plow parked in front of your house.
On the side of the plow, it says:
“%recipient.firstname%’s Life Insurance”.
Then out comes 2 workers with shovels to clean your sidewalk.
When they’re done they signal to a dark, tall figure in the plow.
Out comes a man in -- what looks like -- a very expensive suit and very shiny dress shoes.
The workers roll out some sort of carpet.
He walks to your door with a very large smile.
You answer… and he immediately begins to sell you insurance.
It’s a very interesting scenario but there’s a problem.
In most cases…
When you see a salesman from plain sight -- especially one that’s on a "high pedestal" -- your barriers come up.
Because a "perfect man" brings suspicion.
Someone you have to “look up to” -- because he’s “above you” -- creates envy and subconscious dislike.
And again… to Parrot what I said yesterday… I’m not the only one blowing my trombone around here.
Jim Camp -- who mentored Chris Voss -- taught the same thing.
Joe Girad who holds the Guinness world record for the most car sales in a year (selling on average 6 cars a day)... did the same thing.
And Gary Halbert (the legendary name you’ll see mentioned in copywriting circles as the greatest direct marketer)... Did the same thing when he door-knocked...
They all teach ( or do ) to look “aloof”... “normal”... like you’re the neighbor from down the street.
This principle in sales bleeds into selling on "print".
Where you don’t sound like an academic.
Or a lawyer (which scares the beJesus out of people when they feel it).
I’m not saying it’s copy that’s riddled with typos (My daily emails are mostly me writing stream of consciousness and then quickly editing to get it out so naturally, typos happen)...
But it’s not perfect.
For example…
In some of the multiple variations I’ve created in Omnidrip (I don’t sell the same template as your “neighbor”, there are multiple variations)... I have deliberate typos, which are followed up with correction messages. I have shortened messages because bulky messages are hard to read. I have grammatical errors (because people don’t talk or write personal messages perfectly).
If these are a problem… I’m not a fit.
However, if you understand and “buy into '' the principles from the world's greatest negotiator, the world's greatest salesman, and me (the top copywriter in the RE industry)...
Then I have two things for you:
Wait patiently for direct mail templates for follow-up (which do not have typos but do sound personal)
Order OmniDrip here (which will come with auto installation of the direct mail if your CRM can do it).
