Here’s a powerful selling lesson from Thor’s Chris Hemsworth.
In an interview he did he talked about how he didn’t get any roles when he moved to LA from Australia to act.
He did ok in Australia as a soap opera star… but it was time to move into the big boy’s playground of US movies.
But he couldn’t get a role if the universe depended on it.
Until he did this and it suddenly changed.
He started asking:
“How do I make the hiring director’s life easy”.
“What do they want?”
EASY is what everyone wants.
If price were the only driver, then people wouldn’t ever get pizza delivered. They’d just make it themselves at home.
But it’s easy.
Now what’s this have to do with buying houses, or REI?
Many years ago, I remember a lady refused my offer. In a shallow perspective, it looked to be price. But she said: “My ex-husband (whose name isn’t on title) will make me look like a fool if I take that”. In other words, she was more concerned about being ridiculed by someone if she took that price.
I’m not saying there’s a solution for that^, but I am saying that most people have an underlying reason why.
That goes beyond price.
YES… there are people that are pure price shoppers especially when it comes to selling a house on the MLS with Realtor.
But something for you to think about.
Price is sometimes the last thing that moves the needle.
For follow-up messages that help overcome price objection AND drive pain/vision into your seller’s mind…
Choose any sequence (and we’ll still install it for you) here.